The shortage of inventories has been causing significant price increases for some time now. This is even more marked in the case of certain more exclusive vehicles for which demand is strong. The F2023 ord Bronco therefore sees its price increase by more than $5,000 for most versions.
While prices for the Ford F-150 Lightning have risen by nearly $20,000 in two years, the Bronco, the automaker’s midsize SUV aimed at adventurers, is Ford’s second-most hit model. This model, which competes directly with the Jeep Wrangler, is distinguished by its square and retro style as well as its impressive off-road capabilities.
The demand, the lack of vehicles and the novelty effect have however made it a rather rare object, to the point where it is not easy for those interested to obtain one. While the 2022 Ford Bronco retailed for a base price of $43,394, it will shell out $49,155 to get the same vehicle this year. This increase of just $5,000 is also present in all versions of the 2023 Ford Bronco.
Nearly $10,000 more for the 2023 Ford Bronco Raptor
The effect is even more marked in the case of the 2023 Ford Bronco Raptor, the high performance version. US media reported another price hike for the model and announced that the base price of the Bronco Raptor has jumped US$15,000 since its launch last September.
In Canada, the increase is a little less marked, but it remains significant. At the time of its introduction to the country, the Ford Bronco Raptor sold for $102,090, our colleague William Clavey had actually tested it. If you’re ever interested in the 2023 model, you’ll have to pay $110,760 to get a copy, an increase of more than $8,000.
However, its price remains in line with that of the 2023 Jeep Wrangler 392, its direct competitor, which is sold at $112,140 this year. The Jeep Wrangler 392, however, offers a slightly more powerful engine, a 6.4-liter V8 that develops 470 horsepower and produces 470 lb-ft of torque. For its part, the Ford Bronco Raptor is equipped with a twin-turbocharged 3-litre V6 engine that generates 418 horsepower and 440 lb-ft of torque.
According to Ford, rising production costs are to blame. “Price adjustments are part of the normal course of business due to rising material costs, market factors and ongoing supply chain constraints. »
Conclusion
It becomes important for the buyer to properly gauge the market when he decides to purchase a rarer vehicle that is in demand. A return to normal inventory could cause the price to drop and thus create negative equity in the future.
