Aston Martin will still sell cars with combustion engines after 2030
Auto manufacturers are experiencing several disruptions. Changing engines, hasty assertions and reassessment of strategies, manufacturers are trying as best they can to do well in the era of the electrification of transport.
GM, which clarified that it was returning to the hybrid vehicle arena after announcing the end of it, may have influenced other manufacturers to make the same type of declaration. This is what Aston Martin also claims to want to continue the development of vehicles equipped with a thermal engine, despite its intention to completely electrify its vehicles.
A first EV delayed
Aston Martin recently announced that the launch of its first battery electric vehicle would not arrive in 2025, but rather in 2027. The company’s executive director, Lawrence Stroll, took the opportunity to promise that the manufacturer of high-performance vehicles will continue to sell exotic cars equipped with thermal engines after 2030.
This news, somewhat against the grain of the industry, is, according to the boss, based on the preferences of Aston Martin buyers. They would in fact, according to Lawrence Stroll, want to own a car that emits the sound and smells of combustion engines. The president also thinks that there will always be a market for this type of car and that this is partly why he is delaying the marketing of his EV.
He also said there was more hype than consumer demand for electric vehicles. Lawrence Stroll added, however, that Aston Martin would make a switch to electric power, but that it would simply take longer than expected to better serve customers.
Hybridization
A bit like GM explained, Aston Martin wants to make a transition that will fit the identity and desires of its consumers. This then means that yes, future Aston Martins will benefit from a thermal engine, but will also be entitled to a certain electrification.
The automaker will now invest heavily in plug-in hybrid technology for its V8 and V12 engines. According to Lawrence Stroll, this solution will help the company meet increasingly stringent emissions standards and improve the performance of its products.
The president also declared that Aston Martin will market cars equipped with a thermal engine until they are banned. It is therefore possible to affirm, in correlation with the law announced by the Canadian government on the end of gasoline vehicles, that Aston Martin will officially no longer sell thermal engine cars after 2035 in the country.
