BMW News
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Test drive | Lexus UX 250h: on the appeal of a brand
Manufacturers spend millions of dollars each year trying to understand the motivations behind purchasing a vehicle. At the center of this complex conundrum is brand perception. In a market where loyalty is anything but acquired, brand image is of paramount…
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Test bench | Competition from the Kia Seltos
The Buick Encore GX, Mazda CX-30 and Subaru Crosstrek compete for roughly the same buyers as the Kia Seltos. Buick Encore GX Price: starting at $32,475 Luxury at a reasonable price. This is the proposition of the Encore GX from…
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Test bench | Competition from the Kia Seltos
The Buick Encore GX, Mazda CX-30 and Subaru Crosstrek compete for roughly the same buyers as the Kia Seltos. Buick Encore GX Price: starting at $32,475 Luxury at a reasonable price. This is the proposition of the Encore GX from…
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Fiat 500e test bench | The return promises to be difficult
(Nice, France) It has been a long time since the Fabbrica Italiana Automobili Torino (FIAT) was on the radar of consumers here. Since the lively 500 (2011), none of his creations intended for the Canadian market have been desired. But…
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Audi Q6 e-Tron test bench (prototype) | Audi strikes back
Participating, before the start of production, in one of the development and validation sessions of a future model cannot be refused. Even if several of its characteristics are still classified confidential, the Q6 e-Tron makes no secret of the challenges…
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Competition from the Audi Q6 e-Tron (prototype)
Here are three competing models of the Audi Q6 e-Tron: the BMW iX, Cadillac Lyriq and Jaguar I-Pace. BMW iX Price: starting at $84,869.70 Except for the hypertrophied grille, the iX looks nothing like the BMWs of yesteryear. Therefore, it…
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Subaru to adopt Tesla’s NACS charging port for 2025
After Ford got the ball rolling on connector adoption Tesla NACS for its vehicles in North America, a slew of other manufacturers have followed suit. Japanese manufacturers have been the slowest to react, but the last one standing is Subaru,…
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Test drive | Cadillac CT4-V Blackwing: these wide wings spread
For 20 years already, Cadillac has been busy remodeling its image to attract purists who would naturally have succumbed to the charms of Germanic works from sports repertoires. Twenty years during which the luxury brand, through its V division, travels…
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Alpina: now fully owned by BMW, the 7 Series will get the treatment
The very first beginnings of Alpina dates back to 1962. At that time the company built carburetors for the BMW 1500. Well received by the automotive press and product owners BMW, Alpina quickly became the manufacturer’s equipment supplier of choice.…
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Genesis: already 1 million vehicles sold
Genesis this luxury division of the South Korean manufacturer Hyundai, has only existed as an independent manufacturer since 2015. However, despite its young age, it has been able to position itself where Japanese luxury brands have never managed to position…
