The arrival of billionaire Elon Musk at the head of the social network Twitter has caused a lot of ink to flow while raising concerns about the future of the platform. This concern is not only felt by users of the social network, but also by advertisers, in particular car manufacturers who are in competition with Tesla. volkswagen is the second to react to the new administration of Twitter after GM. She is pausing all of her advertising on the platform.
According to what the American media reported Automotive Newson Friday, November 4, 2022, the Volkswagen group would have notified all of its brands, i.e. seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche to temporarily remove its ad campaigns and sponsored content from Twitter. In a press release, Europe’s largest automaker said it wanted to take a step back to properly assess the situation and then make an informed decision.
With Elon Musk at the helm of Twitter, it’s clear the platform finds itself in a serious conflict of interest due to Tesla. You will understand that for a competing automaker, the fact that Mr. Musk is also the CEO of Tesla poses serious ethical problems.
Volkswagen has not added anything further following this announcement. According to what says Automotive Newsother companies, such as Ford, are considering making a similar decision.
