Fisker will almost “give away” the 2023 Ocean
From the outset, the words “give” are a figure of speech. Fisker will not give away his vehicles. However, the significant price reduction announced casts doubt on the profitability for the manufacturer of selling its electric SUV at this price.
Everything seemed promising last year for the manufacturer Fisker. The Ocean, the first vehicle to enter production, had all the attributes to break into the electric SUV market. However, a major problem surfaced along the way: money. In recent weeks, the manufacturer has indicated that it is experiencing significant financial difficulties, and that its days could be numbered. In this whirlwind of events, other issues seem to surface every week since the announcements.
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Significant price drops
In a statement earlier this week, Fisker announced it would reduce the price of remaining 2023 Oceans in inventory in the United States by several thousand dollars. These drops are in the range of $14,000 to $24,000.
However, an automotive media outlet reports speaking with one of the only Fisker dealerships in the United States. The latter mentioned that not everything in the manufacturer’s announcement would be completely true. Indeed, the latter did announce significant price reductions, but, in the majority of cases, the vehicles would not exist. According to the dealer, only the most equipped versions are currently in inventory, but with several options increasing the bill. So consumers interested in the entry-level version wouldn’t technically be able to get one.
An agreement that would have fallen through
Clearly, things are not going in the direction that the manufacturer Fisker hoped for. According to certain documents submitted to the American agencies concerned, the attempted partnership with a major manufacturer failed, thus closing a way out of a solution for Fisker.
Forgetting to collect payments
As if the issues raised in the last few weeks weren’t enough, it appears that Fisker forgot to collect several customer deposits. According to an American automotive media, Fisker forgot to cash checks on date or collect credit card transactions. Still according to American sources, this payment collection problem would be of the order of more than a million dollars. This shows that the financial problems seem to come from several places in the company.
And Canada in all this?
Our team tried to contact the manufacturer’s Media Relations team to find out if price reductions were going to be made in other markets, such as Canada. However, as of this writing, Fisker has not responded to our request for information. This is the same observation in the United States where the automotive media have no more responses to their requests for information.
