For a long time, automakers have liked to associate themselves with stars and make them spokespersons. We can only congratulate the builders who do so locally by partnering with people well known to Quebecers. At the house of hyundai after years of partnership with Guillaume Lemay-Thivierge, the brand turned, a little over a year ago, to singer and entrepreneur Marilou as spokesperson for Quebec.
As the National League draft is in full swing, we learn that Hyundai Canada has just teamed up with the hockey player Connor Bedard the future star of the NHL, whose repechage will undoubtedly be closely followed by many fans. The star player, a native of Vancouver, becomes one of the new faces of the South Korean brand.
This new agreement stipulates that Bedard will represent Hyundai Canada in public appearances, in publications and advertisements as well as on social networks.
“We took our involvement in hockey to the next level with the partnership of the NHL and the NHLPA last year. Getting along with one of hockey’s most promising young stars is both an honor and a next step that felt completely natural to us,” said Christine Smith, Director of Marketing, Hyundai Canada.
Connor Bedard recently won several accolades, including CHL Top Prospect, Top Scorer and David Branch Player of the Year. It’s the first time a player has won all three honors since the Top Scorer award was introduced in 1994. At the NHL Awards, Connor Bedard was also named the recipient of the EJ McGuire Achievement Award.
“I am delighted to be associated with Hyundai Canada. This is a group that clearly shares my love of hockey and my commitment to celebrating the best in the game at all levels across Canada,” said the young star. “I look forward to working with the team. »
Conclusion
The National League Draft will be presented on June 28 at 7 p.m. live from Nashville, Tennessee. Even if it would be interesting to see the player evolve with a Canadian team, it’s a safe bet that he will end up with the Chicago Blackhawks, the latter benefiting from the first choice in the draft.
