Jaguar News
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Brand repositioning | Jaguar unveils electric and pink concept
(London) Two weeks after announcing a radical repositioning of its brand, the British luxury car manufacturer Jaguar presented a surprising pink electric concept vehicle, which is attracting criticism. The Jaguar Type 00, unveiled Monday in Miami, is presented as a…
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Brand repositioning | Jaguar's flashy turn criticized from all sides
(London) No more English green and the internal combustion engine, welcome to pink and electric: the venerable British luxury car manufacturer Jaguar has taken a 180-degree turn to reach a wealthier clientele, attracting sometimes violent criticism. By presenting a gleaming…
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The most anticipated electric models
While some manufacturers may be revising their electrification plans these days, several highly anticipated models will soon be unveiled or marketed. Here are a few that suggest a flourishing electric future. Chevrolet Bolt EV PHOTO PROVIDED BY GENERAL MOTORS General…
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Jaguar to discontinue all but one model
Jaguar's lineup will soon be reduced to just one model. The British manufacturer has confirmed to specialist media that it will cease production of all its models this year, except for the F-Pace compact SUV. So, after the XE, XF…
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Best brands | BMW still at the top, according to Consumer Reports
Which brand makes the best vehicles? This question, as vague as it may be, is imbued with subjectivity, as the criteria are numerous and vary in importance. This year again, the American magazine Consumer Reports attempted to draw up a…
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Volkswagen, Audi, Porsche and Scout will also use the NACS charging port
It’s a matter of time before all automakers adopt the North American Charging Port (NACS) popularized by Tesla at our place. After many American, European and Asian manufacturers have followed suit, it is now the turn of Volkswagen and its…
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The Range Rover will be electrified in 2024
(Paris) The large Range Rover will be offered in a 100% electric version from 2024, the British brand announced on Wednesday. The luxury off-roader, flagship of the Jaguar Land Rover (JLR) group, is currently being tested and a waiting list…
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A new national director and the start of deliveries to Canada for Fisker
Currently, we are witnessing the appearance of new players in the automobile market with electrification. This is also the case of Fisker which is preparing to deliver its first Ocean SUVs to Canadian soil, but with a few months delay.…
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Test drive | Lexus UX 250h: on the appeal of a brand
Manufacturers spend millions of dollars each year trying to understand the motivations behind purchasing a vehicle. At the center of this complex conundrum is brand perception. In a market where loyalty is anything but acquired, brand image is of paramount…
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Quick test | Jaguar F-Type R75 2024: the ultimate celebration of the icon
It is undoubtedly nostalgia, but also above all and very much the lasting memories of 75 years of two-door works which have sculpted Jaguar's legendary journey through beauty. The abrupt end of the F-Type announced for 2024 without a replacement…
