News
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Toyota wants to revive the Celica
Japanese manufacturer Toyota intends to revive the Celica, one of its most notorious affordable sports cars. At least that's what was put forward during a press conference held as part of the Japan Rally, the final event of the World…
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Brand repositioning | Jaguar unveils electric and pink concept
(London) Two weeks after announcing a radical repositioning of its brand, the British luxury car manufacturer Jaguar presented a surprising pink electric concept vehicle, which is attracting criticism. The Jaguar Type 00, unveiled Monday in Miami, is presented as a…
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Brand repositioning | Jaguar's flashy turn criticized from all sides
(London) No more English green and the internal combustion engine, welcome to pink and electric: the venerable British luxury car manufacturer Jaguar has taken a 180-degree turn to reach a wealthier clientele, attracting sometimes violent criticism. By presenting a gleaming…
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Techno | Towards more efficient electric vehicles?
It will soon be possible for electric car drivers to improve the charging speed, safety and efficiency of their vehicle. Nothing to displease many motorists, let's say. At least that is what the company Forvia Hella will offer them, an…
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Acura enters the subcompact SUV arena with the ADX
A wind of democratization is blowing across the Acura range with the arrival of an all-new subcompact SUV called ADX. Promised around $45,000 by Honda's luxury division, it receives help from the Integra to improve its dynamism. Based on the…
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A more powerful and lighter Volkswagen Tiguan
Volkswagen has chosen to significantly modernize its Tiguan compact SUV for the 2025 model year. In addition to benefiting from a more modern design, it loses weight and gains a few horsepower. Operating in a segment that is the scene…
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Volvo EX30 | A complicated entrance
Volvo management received, in quick succession, two pieces of bad news on the 1ster last October. First, the removal of the Canadian subsidy for battery vehicles built in China. Then, the increase in customs duties imposed on these same vehicles.…
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Kia is full of new features
The Korean manufacturer Kia arrived at the Los Angeles auto show with some new products focused on electrification to fill its range of SUVs. The 2026 model year Sportage debuts with a revised design in line with Kia's “Opposites United”…
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California promises to act if Donald Trump cuts subsidies
(Los Angeles) California Governor Gavin Newsom promised Monday that his state will subsidize an ecological bonus for the purchase of an electric car, if the new President Donald Trump ends the tax credit which currently supports sales in the United…
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Hyundai finally unveils its Ioniq 9 electric SUV
Three years after lifting the veil on the Seven style study, Hyundai took advantage of the Los Angeles show to introduce its very first electric mid-size SUV, the Ioniq 9. Much anticipated, this brand new model is in some ways…
