Smaller, Affordable Models | Ford is working on a new electric platform
Ford boss Jim Farley revealed last week that the American manufacturer had been working for two years on a new modular platform intended to serve as the basis for smaller, more affordable models.
This information, which was communicated during a conference call with shareholders, confirms a change in direction to concentrate efforts on “smaller electric vehicles”.
“We've assembled a super-talented research and development team to create a low-cost electric platform,” Farley said. It was a small group, a small team of some of the best engineers in the world working independently of the parent company. »
A very interesting strategy which seems to emphasize the agility of a project which seeks to compete with Tesla's entry-level models as well as certain Chinese manufacturers, according to Mr. Farley. The CEO expects profitability from the first year of marketing of these new models.
Currently, Ford's most affordable electric model is the Mustang Mach-E, which has a starting price of $59,190 (2023). The arrival of more accessible options will invariably increase the sales volume of electric vehicles bearing the blue oval.
