Within three years | Nissan wants to sell 1 million more vehicles
(Tokyo) Nissan announced on Monday its goal of selling an additional million vehicles per year in three years compared to its 2023/24 financial year ending this month, during which its volume sales are expected to total 3.55 million. units.
At the same time, the Japanese car manufacturer wants to raise its operating margin to more than 6%, compared to around 4.8% for 2023/24.
Beyond an increase in its offering of electrified vehicles, Nissan plans to reduce the manufacturing costs of its electric vehicles by 30% compared to that of its Ariya electric SUV released in 2021, according to a presentation distributed online.
Nissan also wants to achieve cost parity between thermal and electric vehicles by 2030/31.
To do this, the group intends in particular to create “families” of electric vehicles from 2027/28, which should make it possible to significantly reduce manufacturing costs and the development time of models after the first of each family.
Nissan also wants to widely adopt new generation modular production in the electric sector, produce engines common to different models, use “grouped supplies” and innovate in batteries.
The group plans to launch 30 new models in the next three years, 16 of which will be “electrified”. The share of electrified vehicles (hybrids and 100% electric) in its global sales is expected to rise to 40% within three years and to 60% by 2030.
In China, its second main market after the United States, Nissan must react quickly. Its sales in this country fell by 24.1% in 2023 in volume (-16.1% at constant scope) in the face of competition that has become formidable from local manufacturers like BYD, which are slashing prices in electric vehicles.
Nissan sold less than 800,000 vehicles in China last year, while its annual production capacities in the country with its local partner Dongfeng Motor currently represent double.
The Japanese group hopes to return to 1 million sales in China in three years, in particular by intensifying its local electrified offer.
This could therefore mean large cuts in its production capacities in China, even if Nissan also plans to start exporting vehicles it manufactures in the country from 2025, at a rate of 100,000 units per year.
